PRESTO Web Redesign

Brief

Metrolinx is a government agency responsible for integrating public transit in Ontario. One of its key services is PRESTO, an electronic payment system that replaces the need for tickets, passes, and cash.

In 2024, the Customer Strategy team within the Payments division set out to enhance the PRESTO web app based on customer feedback. As a multidisciplinary team of two designers and two business analysts, we worked together to create a more engaging website that showcases transit payment options in a clearer, more accessible, and exciting way for every rider.

Future Impact (once it's launched)

Timeline

2 months

My Role

  • Analyzing customer feedback
  • Conducting a competitive analysis
  • Current page analysis
  • Creating low, mid, and high fidelity wireframes
  • Presenting designs to stakeholders for approval

Team

My design partner and I collaborating with Product Owner and Senior Business Analyst

💡 The Ask

How might we transform our outdated PRESTO web app into an engaging site that provides clearer information about the benefits of using PRESTO?

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Feel free to email me at rosa.moriya@outlook or connect over LinkedIn. I'd be happy to walk you through it!

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