From graduating top of my class in Advertising to designing for banks (Interbank), transit systems (PRESTO), startups (Motorongo), education (Humber & PUCP), and global brands (Fallsview Group), I’ve built a career driven by a passion for blending creativity with strategy.
My journey has given me a flexible, intentional mindset, allowing me to tailor the Design Thinking process to different industries, teams, and budgets. Real-world experience has shown me that designers must adapt tools and processes to each unique context—that’s where our true value lies and how we differentiate ourselves from AI.
Gather customer and business objectives
Define the product’s direction
Build and iterate prototypes
Handoff to developers & stakeholders
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I'm Japanese-Peruvian: I can speak Spanish, and I love matcha and ceviche
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I ranked first in my BA in Advertisement in Peru before moving to Canada
Strangely, even when just for fun, I’m drawn to clean, simple shapes and color palette
“Rosa was an exceptional Design Intern on the PRESTO Customer Experience team. She played a pivotal role in leading digital design research and development, gathering valuable insights that contributed to shaping a major digital transformation project. Rosa approached each task with a clear understanding of both user needs and business objectives, ensuring that the user experience remained at the heart of our work.
Her design deliverables were both creative and detail-oriented, and she consistently strove for the perfect balance between aesthetics and functionality.
Rosa is also a collaborative team player who is always eager to contribute, learn, and grow. I have no doubt that she has a bright future ahead in the design world and would be an invaluable asset to any team lucky enough to have her.”
“It was my great pleasure to manage Rosa in her role as a CX designer summer student during the summer of 2024. Rosa was a fantastic addition to the CX team at Metrolinx Payments (PRESTO). She learned quickly and her friendly, helpful attitude meant that she was making connections and contributing to the work in short order. Her design work was always excellent and she surpassed all expectations. I highly recommend Rosa and would certainly be happy to have her return if the opportunity arose.”
“I worked with Rosa on an Educational Escape Room at Humber Polytechnic. She developed a brand identity and user interface for a spaceship-themed escape room. Rosa was able to take direction from our team and produce work that was in line with our creative vision. Her work included designing for screens and physical interfaces. Rosa always has a positive attitude and thoughtfulness in her designs. At the heart of her work were strategic insight and well-executed designs. Rosa would be an asset to any team requiring a creative and detail-oriented designer.”
“Rosa was in the UX team inside the Shopstar project. During this time, she took a main role in the experience definition. She participated giving ideas of continuous improvement, questioning processes, and suggesting adequate solutions for the project —solutions that were desired by the clients—that would provide more efficiency to the business. She was a key piece in the team!”
